Lifestyle Board

This compact bucket saw design was made to specifically appeal to middle class suburbanites who have a DIY streak. To really encompass their experiences, I made a lifestyle board.

The left deals with ubiquitous experiences of middle-class suburbia: PTA, HOA, office jobs, little league, lawn mowing, minivans, white picket fences, etc. The right shows what inspires suburbanites to change their flooring: Pinterest, Facebook, home improvement TV shows, how-to articles, etc. Caught in between these two ends are the people this product would be marketed to: middle class, young adults, possibly with kids, who want to pursue their dream home.